In today’s digital-first world, data is everywhere—but not always valuable. Like crude oil, raw data needs refining to become something truly powerful. This is especially true for lead data—collected from multiple sources, but often scattered, unstructured, and underutilized.

Trade shows and exhibitions aren’t just about eye-catching booths and free giveaways — they’re about capturing business in real time. When someone walks up to your stall, shows interest, and shares their contact details, that moment is gold. But what happens next? If you're still collecting business cards or typing info into spreadsheets, you’re already a step behind.